The Newsmaker

Adobe says trust—not data—is the currency of the future

Adobe has seen a boost in revenue, thanks in part to its marketing tool Experience Cloud. Paul Robson, president of Adobe International, says the company has been successfully monetizing what he calls “the explosion in consumption of content.” But when asked about a recent Norwegian report warning about the online ad industry’s exploitation of consumers, Robson defends his company’s role in the content cycle and points out that trust—not data—is the most important currency in the digital world.

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