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Greta Ruffino @CNNMoneyCH | 23 September 2019

The flourishing business of Heidi

The flourishing business of Heidi  The flourishing business of Heidi  The flourishing business of Heidi
Well over a hundred years since she was created, Heidi is still an ambassador for Swiss tourism. Every year over 150,000 people visit the town of Maienfeld, where Johanna Spyri’s stories were set. And now the Swiss National Museum has unveiled the “Heidi in Japan” exhibition to celebrate the success of the Japanese animated cartoon that helped Heidi rise to global fame.
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Tanya König
The Verbier Art Summit goes global
Anneliek Sijbrandij founded the Verbier Art Summit four years ago during a sabbatical from her job as tax lawyer. Now the platform has expanded to Brazil, with the U.S. and China next in line. The aim is to drive change and foster dialogue between curators, artists and the public. Sijbrandij also tells Tanya König why she doesn’t engage galleries or auction houses as sponsors.
Tanya König
Casey Neistat: Social media is where you're relevant today, nobody tomorrow
With over 11 million subscribers on YouTube, Casey Neistat is an online celebrity. The filmmaker and content creator spoke at the Swiss Innovation Forum in Basel yesterday on how he built his online business. Tanya König asked him about the growing influencer business and when he turns down lucrative deals.
Tanya König
In vino veritas: the truth about investing in fine wine
This month, two auction houses—Christie’s and Dobiaschofsky—had total wine sales in the millions, and a new “wine bank” just opened in Switzerland, further proof that fine wine is increasingly becoming a sought-after alternative investment. Tanya König finds out why, despite its volatility, some investors are looking to wine to diversify their portfolios.
Tanya König
Ai Weiwei: “Selling art is a very strange business”
“The value of art is very hard to determine” and it can’t be rationalized, says Ai Weiwei, the Chinese artist and activist, who calls himself “a top businessman.” He discusses when he refuses to sell an artwork, the price of his activism, and why the U.S.-China trade war won’t end up as just a trade war.
Tanya König
Why female representation in politics and business matters
Fierce, fabulous and female. Artist Daniel Eisenhut is at the Kunst Zurich art fair exhibiting a portrait series that features 100 female leaders in business, politics and culture. With the most recent Swiss elections putting record numbers of women in parliament, some of the women portrayed by Eisenhut tell us why female representation matters. 
Greta Ruffino
Meet the first Swiss Barbie “role model”
Mattel has dedicated a @Barbie in the likeness of Swiss mountaineer and helicopter pilot @Evelyne Binsack. As new @Disney “Frozen 2” dolls hit the shelves just in time for Christmas, will Barbie keep up with the competition?
Tanya König
How Pro Helvetia spends CHF 42 million a year to champion Swiss culture
Pro Helvetia is Switzerland’s Arts Council and last year it doled out CHF 42 million to artists and their projects. As an artist, says Philippe Bischof, director of Pro Helvetia, “it’s easier to survive in Switzerland than in many, many other countries.” He tells Tanya König about his organization’s selection process, its international reach, and why it is now funding gaming.
Tanya König
The art of selling at auction
Alberto Giacometti’s “Lampe coupe aux deux figures” was the highest-selling piece last week at the Swiss Art Sale at Christie’s in Zurich. Tanya König followed that artwork until it sold and found out what goes into selling art at auction.
Greta Ruffino
The flourishing business of Heidi
Well over a hundred years since she was created, Heidi is still an ambassador for Swiss tourism. Every year over 150,000 people visit the town of Maienfeld, where Johanna Spyri’s stories were set. And now the Swiss National Museum has unveiled the “Heidi in Japan” exhibition to celebrate the success of the Japanese animated cartoon that helped Heidi rise to global fame.
Tanya König
Grammy Award within reach for Regula Curti’s Beyond Music
Regula Curti connects musicians from around the world through her digital platform, Beyond Music. The project offers an alternative to streaming apps like Spotify and has caught the attention of the U.S. Recording Academy. And with the help of Grammy Award-winning producer Larry Klein, Beyond Music’s first collaborative album, “Same Sky,” has Grammy potential of its own.
Tanya König
Young Swiss designers make their debut on the Paris stage
The Swiss Fashion Association curated the first-ever Swiss Pavilion at the Who’s Next fashion fair in Paris last week, presenting eight young designers to an international audience. Karin Lorez, president of the association, and designer Claudia Nabholz tell Tanya König what’s next in the push to promote Swiss designers in Europe and beyond.
Tanya König
Geneva wants to dynamize its opera house
Aviel Cahn takes over as director of the Grand Théâtre de Genève in September. He tells Tanya König about his plans to put the opera house on the international map and how he will take it into the future by pushing collaboration with other Geneva-based institutions.
Ana Maria Montero
The Swiss festival that happens once every 20 years
5,500 costumed actors, 500 choir singers, 36 alpine horns, and 16 jazz musicians: This is the grandiose main performance at Fête des Vignerons, the Swiss wine festival that happens once every 20 years.
Tanya König
The blockchain venture that may bring transparency to the art market
Arteïa is a blockchain player in the art market backed by the Taittinger family, best known as Champagne producers. The company wants to bring greater transparency and liquidity to the art market and is working on a database to track the provenance of artworks. Co-founder Olivier Marian tells Tanya König why they chose Zug as a base and about their upcoming ICO later this summer.
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