This Vertical is dedicated to lifestyle, celebrities, entertainment and culture. It covers a wide range of topics: from Hollywood to design, building bridges between Switzerland and the rest of the world. Big names as well as rising stars, art collectors as well as architects will be under our spotlight.

Martina Fuchs
Chinese star maestro Long Yu: A life for classical music
He grew up during China‘s Cultural Revolution, when Western classical music was banned. Today, Long Yu is the artistic director and chief conductor of the China Philharmonic and the Shanghai Symphony Orchestra, and one of China‘s most successful and celebrated conductors. The New York Times even called him "the most powerful figure in China’s classical music scene". He's also a cultural ambassador promoting cooperation between East and West, and was the first who ever conducted a Chinese orchestra at the Vatican. Yu talks to Martina Fuchs about his life, the growing audiences of classical music in a rapidly changing China, and his role as a cultural diplomat.
Martina Fuchs
Swiss author still prefers physical books
Peter Stamm is one of Switzerland's best-selling authors of international fame. His prize-winning books have been translated into more than 30 languages. Ahead of his new book publication, Die sanfte Gleichgültigkeit der Welt (or literally The Gentle Indifference of the World) on February 22, he talks to Martina Fuchs about his writing style, future plans, and preference for old paperbacks.
Tanya König
The Sartorialist: "You can't make people like things"
Scott Schuman is one of the world’s best known Street Style photographers with 1 Million followers on Instagram. He started his blog "The Sartorialist" in 2005 and has published several photo books. This month he’s busy taking pictures during the New York, London, Paris and Milan fashion weeks. CNNMoney Switzerland's Tanya König caught up with him and gets a snap shot of what makes him so successful.
Martina Fuchs
DJ superstar David Guetta on his new album and the business of streaming music
He has been voted the best DJ in the world and even Billboard has crowned his song "When Love Takes Over" as the best dance-pop collaboration of all time. French House DJ and producer David Guetta sells millions of albums each year and fills stadiums from France and Switzerland to Brazil, making him one of the highest paid DJ's globally. He's collaborated with some of the hottest pop stars on the planet including Rihanna, Nicki Minaj and Kelly Rowland to name but a few. Martina Fuchs caught up with him at his recent concert in Zurich and asked him what it takes to reach the top and stay there, and whether online streaming is a blessing or a curse for him.
Martina Fuchs
Swiss comedian Marco Rima talks "Just for Fun!"
One of Switzerland's most celebrated comedians and cabaret stars, Marco Rima, talks to CNNMoney Switzerland's Martina Fuchs about his current tour "Just for Fun!", his encounter with U.S. President Donald Trump, and how funny Swiss people really are.
Tanya König
This is all about upcycled waste
The Swiss-German artist Dieter Roth was known for his rotten food art, big installations and his famous Roth bar. Now the Hauser & Wirth Gallery in Zurich is showing a more personal exhibition called "Paper". The artist himself died in 1998. But his son and curator Björn Roth continues his legacy as Tanya König now reports.
Amanda Kayne
A touch of Swiss in Pyeongchang
On the eve of the opening ceremony of the Winter Olympics 2018, Nicolas Bideau, Director of Présence Suisse, tells CNNMoney Switzerland’s Amanda Kayne, why the purpose-built Swiss village in the ski resort of Pyeongchang, South Korea, is strengthening the Swiss image in the country as well as promoting the vote for a 2026 games in Sion.
Martina Fuchs
2018 Swiss Olympic song: Baba Shrimps on track with "Hurry Hurry” song
Listen up! As the Olympic Games in South Korea kicks off, the Swiss pop band Baba Shrimps is also getting into the starting blocks. The group's "Hurry Hurry" track has been singled out as Switzerland’s official olympic song which will play nationally on radio, TV and online during the Games - but beware it’ll be stuck in your head before you know it!
Tanya König
Yummy Japanese ramen noodles in Zurich
Want to warm things up? What about slurping a yummy Japanese ramen soup in Zurich? Tanya König and Eléonore Payró take you to one Ooki Izakaya for some noodle delights and insights.
Martina Fuchs
Charles Nguela: Poking Fun at Swissness
African-born stand-up comic Charles Nguela is no stranger to the German-speaking part of Switzerland having lived here for the best part of his life. In fact, this Swiss Comedy Award winner has made a career out of making people laugh at Swiss-German, let's call it, quirkiness. Charles tells CNNMoney Switzerland's Martina Fuchs about his latest tour "Helvetia's Secret" and why he feels comfortable making light of political correctness in Switzerland.
Martina Fuchs
Dalí in the room: Beijing's Hotel Éclat brings Swiss style to China
Swiss hoteliers are flying high in China. One of them is Dany Luetzel, the General Manager of Hotel Éclat, one of the most luxurious boutique hotels in Beijing. He talks to Martina Fuchs about his top tips for the business traveller to China, explains his "Art in Luxury, Luxury in Art" hospitality, and bemoans the impact of smog on tourist numbers.
Martina Fuchs
Mode Suisse's Yannick Aellen: Your Swiss fashion must-haves for Spring/Summer season 2018
With winter sales almost over in Switzerland, it's time to pimp your wardrobe! On the evening of the Mode Suisse 13 fashion show on Monday, Yannick Aellen, Founder of Mode Suisse, talks to us about the latest online shopping trends, social media influencers, and whether we will see upcoming Swiss designers like Kévin Germanier, Rafael Kouto, or Julian Zigerli on international catwalks in the future. We also ask: which are your fashion essentials for the spring-summer 2018 collection?
Tanya König
5 upcoming Swiss Fashion Designers
Taylor Swift and Kendall Jenner wear clothes by a Swiss fashion designer. Find out more in our video with Mode Suisse Co-Founder Yannick Aellen.
Ana Maria Montero
Oscar Nominations 2018: interview with Swiss film producer Max Karli
A quick recap of the Oscar nominations for  2018, followed by a chat with Swiss producer Max Karli about his Oscar experience and the price tag behind his walk down the red carpet.

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