After a thrilling regular season in Swiss ice hockey that drew two million fans, the second-best ever, it’s officially playoff time. And as always, that means plenty of tension, excitement, and a really nice payday for some, as Matt Leighton explains.
In the world of sports, it’s the question on everyone’s mind: Will coronavirus lead to the cancellation of the 2020 Olympics in Tokyo? With the Games still more than four months away, it’s too early to say. But one thing is certain, the stakes are high and there’s no plan B, says CNNMoney Switzerland’s Matt Leighton.
The menu at this year’s horse races featured more vegan and vegetarian options, a sign that the trend toward a meat-free diet is catching on even at one of Switzerland’s oldest sporting traditions. In another change, food stations replaced waiters.
Several million liters of water have been pumped out of Lake St. Moritz to make snow for Switzerland’s most lucrative equestrian event with half a million francs in prize money. But unseasonably warm weather still forced the cancellation of the skijoring race on the first weekend of White Turf. Exclusive to St. Moritz, the race draws tens of thousands of well-heeled fans to the Swiss resort town to see riders on skis pulled by thoroughbreds around the frozen lake. Organizers have been taking extra precautions since 2017, when a fissure in the ice caused the fatal fall of one horse.
The third edition of the Youth Olympic Games (YOG) is underway, but despite the efforts of the IOC and host city Lausanne, global attention has been underwhelming, says Lisa Delpy Neirotti, sport management professor from The George Washington University. But Neirotti also stresses that the most important part of the YOG is bringing young athletes together, not the attention around the event.
Expecting economic return is not the reason to host the Olympic or Youth Olympic Games, says Milena Parent, professor in sport event management at the University of Ottawa. We continue our series on the Youth Olympic Games, which kick off today in Lausanne, with a look at the financial expectations and the legacy of hosting.
Our series on the 2020 Youth Olympic Games in Lausanne continues with a look at the growing attention in the lead-up to the event. Former Olympian Mike Kurt, now president of the Swiss University Sports Federation, points out that hosting the event has given a boost to Switzerland’s sports ecosystem and stresses the need to keep that momentum going beyond 2020.
The Geneva International Horse Show has been named the best equine show for the ninth time and has the support of the world’s top two riders—who happen to be Swiss. We take a closer look at the show’s winning formula.
The Swiss motocross world is starting to embrace electric, even if some fans miss the roaring sounds of combustion engines, says freestyle motocross rider Mat Rebeaud, who is at the forefront of the trend. Though it’s greener, Eric Peronnard from Supercross Geneva says sponsorship is not there yet. “With cars you have a lot of money coming at you,” says Peronnard. “Motorcycles are not that blessed.”
Luxury-brand sponsorship of sports is growing at about 10 percent per year in Switzerland, which is behind a global increase of 15 percent, says Anthony Schaub, founder of Geneva-based consulting firm The Consultancy Group. Schaub talks about creating and maintaining some of the most effective partnerships between luxury brand sponsors and Switzerland’s sports events.
When Ian Logan joined as CEO of the 2020 Youth Olympic Games in Lausanne, he treated it much like a start-up, setting up his office, finding his team, and keeping in line with a set budget. In the third part of our special series, Logan echoes the challenges of his predecessors and hints that hosting the YOG could boost Switzerland’s chances of hosting the Olympics in the near future.
From changing consumption habits to competition from other entertainment formats and even tech companies, there is massive disruption in the sports industry, says David Dellea, director of sports business advisory at PwC Switzerland. The firm recently released its annual survey on the state of sports and found that while most are positive about growth, a common view is that innovation needs to be stepped up to stay ahead of the game.
As the 2019-20 ski season kicks into high gear, Sarah Lewis, secretary general of the International Ski Federation (FIS), previews what’s in store, including the new FIS mobile game that launches in January. Lewis hails the prestige of Switzerland’s ski competitions and talks about how China will more than double the global ski market with the 2022 Beijing Winter Olympic Games.
Olaf Swantee, CEO of Sunrise Communications, says 5G technology will “make eSports accessible to the masses.” The new high-speed network will not only give a massive boost to e-gamers and the world of eSports, but Swantee says it will take sports training and consumption to another level.