Switzerland finished third at the men’s World Championships in unihockey but still hope to improve. How big is the game in Switzerland and—with the women’s World Championships coming to Neuchâtel next year—can the game expand even more?
Davos is hosting the World Cup of cross-country skiing this weekend. However, organizers are concerned about fan turnout due to a change in the schedule. Can local hero and Olympic medalist Dario Cologna put a smile on their faces?
Alexander Bente is the great-grandson of Adidas founder Adi Dassler and the co-founder of leAD Sports Accelerator, which helps start-ups in sport technologies secure funds. He tells Sarah Chiarello how the company is keeping the Adidas legacy alive and the pivotal role Switzerland played in its evolution.
Raiffeisen Switzerland, the country’s third largest bank, has launched two adventurous portals to appeal to football fans in the cities and snow lovers in the countryside. André Stöckli, sponsorship director, talks future strategy with Matt Leighton.
The Alpine Ski World Cup circuit stops off in glamorous St. Moritz this weekend for a series of major women’s races featuring the best of the best, including Swiss stars Lara Gut-Behrami, Wendy Holdener, and Michelle Gisin, as well as the American phenom Mikaela Shiffrin.
The Geneva International Horse Show has been named the best indoor show in the world nine times and counting. Sophie Mottu Morel, director for the past 15 years, talks about the challenges of always striving to be the best.
Steve Guerdat is an Olympic show jumping champion and one of the best horsemen of his generation. But what he really wanted was a piece of land for his horses. Find out how he finally pulled it off, and why he is not prepared to go against his principles to make easy money.
Around 40 percent of Swiss athletes get less than CHF 14,000 in revenue per year. Swiss billionaire Urs Wietlisbach, co-president of Sporthilfe, explains how this foundation is trying to overcome those hurdles and boost financial support for the country’s hopefuls.