UEFA issued a one-week challenge to students from the IMD business school and ECAL, the art and design university: come up with innovative ways to enhance the fan experience at the Euro 2024 tournament. Cyril Bouquet, the professor from IMD who organized the challenge, tells Matt Leighton that business theory can help in the world of sports.
All eyes will soon be on the FIFA Women’s World Cup, but what’s the state of women’s football in Switzerland? Tatjana Haenni, head of the women’s game at the Swiss FA, has a clear message to business leaders: give women’s football a chance. She says that companies “can only win” by promoting it in Switzerland.
Connecting hundreds of players in the world of sport in Lausanne is the main mission of the nonprofit ThinkSport. Four years after its creation, director Anna Hellman talks about making the region an epicenter of sports expertise and innovation, and how its annual event, The Spot, can help expand Lausanne as a hub even further.
The Queen and King of the Mountain race in Andermatt will double in size for next year’s 20th anniversary edition. Matt Leighton talks about the expansion plans and looks at what this year’s winner and local star, Aline Danioth, has planned for the rest of 2019.
Countless Swiss skiing stars, including Didier Cuche and Lara Gut, got their start at Grand Prix Migros, one of the largest youth races in the world. The series of races—for 6- to 16-year-olds—includes more than 6,000 young hopefuls. Matt Leighton breaks down the logistics of Grand Prix Migros, often referred to as “more than a ski race,” and the event’s future.
Women’s championship tennis in the form of the Samsung Open is underway in Lugano, and the tournament has already had its share of shocks, including top-seeded Belinda Bencic of Switzerland losing in the first round. But despite being early in the season, this clay-court tournament attracts a strong international field that has its eye on the French Open.
The Association of Summer Olympic International Federations launched its report on the “Future of Global Sport” with one overarching theme—things need to change. ASOIF President Francesco Ricci Bitti stresses the need for more governance and entrepreneurialism, among other things. And of course, the need for more money.
Back in 1893, a pair of Swiss-made skis cost a mere 20 Swiss francs, the equivalent of a few nights in a fine hotel at the time. Find out how the passionate members of the Kandahar-Club Hirsegg are keeping old traditions alive.