The Special Olympics are about to begin in Abu Dhabi, and it’s an opportunity for 94 Swiss athletes to experience the trials and tribulations of international competition. Matt Leighton talks strategy, medal potential, and what it takes to get the athletes ready.
After making its debut in Switzerland 10 years ago, the stand-up paddle market is thriving, and Cédric Reynard, founder of Geneva-based Water Walk, is capitalizing on this booming trend. The next big push, he says, will be destinations with guides for mass stand-up paddle tourism.
Lausanne-based Advanced Sport Instruments is another example of the region’s expanding sports ecosystem. The company is placing big bets on its electronic performance and tracking systems for athletes. CEO Marie Ivorra Grosse says they’re already tapping into FIFA and sees a potential target of as many as 200 million athletes all over the world for their products.
Threat or opportunity? Vincent Gaillard, CEO of European Professional Club Rugby, talks about the “radical changes” that private funding is bringing to Europe’s sports landscape. Both event and broadcast organizations are at a tipping point, he says.
Building a new Olympic House that was both sustainable and iconic was no small task for the IOC’s director of corporate development, brand and sustainability, Marie Sallois-Dembreville. Ahead of its opening to the public on June 22, we look at the new IOC home in Lausanne—and the immense six-year project behind taking it down and building it back up.
Anne-Cécile Turner is dedicated to sustainability in sports, despite being told 20 years ago that it’s “just a fad, so don’t bother.” The founder of Blueshift, a Lausanne-based sustainability consultancy, reinforces brand value for events like The Ocean Race by working with them to combat pollution and climate change and create a “movement beyond sports.”
Insurance for major sporting events has been around for decades, but risk management is a relatively new concept. Doing the right kind of analysis prior to events can save millions of dollars. Patrick Vajda, who has more than 40 years of experience in the business of sports, talks about mitigating risks for the world’s athletes and events.
With more than 100,000 golfers in Switzerland, the sport here is in full swing despite slowing down since its mid-1990s' boom. But is the current golf business model sustainable? Ian Gibbons, president of the Association of Swiss Golf Managers, talks about how courses keep money flowing in by thinking beyond golf.
UEFA issued a one-week challenge to students from the IMD business school and ECAL, the art and design university: come up with innovative ways to enhance the fan experience at the Euro 2024 tournament. Cyril Bouquet, the professor from IMD who organized the challenge, tells Matt Leighton that business theory can help in the world of sports.
All eyes will soon be on the FIFA Women’s World Cup, but what’s the state of women’s football in Switzerland? Tatjana Haenni, head of the women’s game at the Swiss FA, has a clear message to business leaders: give women’s football a chance. She says that companies “can only win” by promoting it in Switzerland.
Connecting hundreds of players in the world of sport in Lausanne is the main mission of the nonprofit ThinkSport. Four years after its creation, director Anna Hellman talks about making the region an epicenter of sports expertise and innovation, and how its annual event, The Spot, can help expand Lausanne as a hub even further.
The Queen and King of the Mountain race in Andermatt will double in size for next year’s 20th anniversary edition. Matt Leighton talks about the expansion plans and looks at what this year’s winner and local star, Aline Danioth, has planned for the rest of 2019.
Countless Swiss skiing stars, including Didier Cuche and Lara Gut, got their start at Grand Prix Migros, one of the largest youth races in the world. The series of races—for 6- to 16-year-olds—includes more than 6,000 young hopefuls. Matt Leighton breaks down the logistics of Grand Prix Migros, often referred to as “more than a ski race,” and the event’s future.
Women’s championship tennis in the form of the Samsung Open is underway in Lugano, and the tournament has already had its share of shocks, including top-seeded Belinda Bencic of Switzerland losing in the first round. But despite being early in the season, this clay-court tournament attracts a strong international field that has its eye on the French Open.