Racing for pride at the Swiss Cross-Country Ski Championship Racing for pride at the Swiss Cross-Country Ski Championship Racing for pride at the Swiss Cross-Country Ski Championship
After a full season of competing on the international stage, elite Swiss cross-country athletes battle it out to be named champion for 2019.
Matt Leighton
Game plan for sports broadcasting and rights’ holders
The lucrative business of sports broadcasting and media rights has taken an extended time-out. Kimi Kranz, vice president of media sales and operations at Infront Sports & Media, hopes the sports world will kick off again in May or June. “As soon as there is live content again—on TV, on platforms—people will be happy to re-subscribe if they’ve canceled their subscriptions or will just be happy to watch again,” he says. “And for us, it will mean coming back to our daily bread and butter.”
Matt Leighton
Fresh spotlight on Lucerne’s Winter Universiade 2021
The Winter Universiade is the largest multidisciplinary competition for winter sports outside of the Olympics, and the next tournament is scheduled for Lucerne in January 2021. Mike Kurt, the president of the Swiss University Sports Federation, sees the event as “an unbelievable opportunity” since it may be the first multisport gathering after the coronavirus crisis.
Matt Leighton
With Euro 2020 now canceled, will the Summer Olympic Games be next?
UEFA announced today that is postponing Euro 2020 because of the coronavirus crisis. The quadrennial European football championships were originally supposed to take place from June 12 to July 12 across 12 countries to celebrate the 60th anniversary of the tournament. The Nyon-based UEFA said the event, one of the most prestigious in international football, will now be held from June 11 to July 11, 2021. Sports correspondent Matt Leighton explains what this means for the other major sporting event this year, the Summer Olympic Games in Tokyo.
Matt Leighton
Will the Games begin? Billions at risk for Tokyo 2020
In the world of sports, it’s the question on everyone’s mind: Will coronavirus lead to the cancellation of the 2020 Olympics in Tokyo? With the Games still more than four months away, it’s too early to say. But one thing is certain, the stakes are high and there’s no plan B, says CNNMoney Switzerland’s Matt Leighton.
Matt Leighton
Off the racecourse, White Turf goes green
The menu at this year’s horse races featured more vegan and vegetarian options, a sign that the trend toward a meat-free diet is catching on even at one of Switzerland’s oldest sporting traditions. In another change, food stations replaced waiters.
Matt Leighton
At White Turf, the snow must go on
Several million liters of water have been pumped out of Lake St. Moritz to make snow for Switzerland’s most lucrative equestrian event with half a million francs in prize money. But unseasonably warm weather still forced the cancellation of the skijoring race on the first weekend of White Turf. Exclusive to St. Moritz, the race draws tens of thousands of well-heeled fans to the Swiss resort town to see riders on skis pulled by thoroughbreds around the frozen lake. Organizers have been taking extra precautions since 2017, when a fissure in the ice caused the fatal fall of one horse.
Matt Leighton
How is the Olympic family getting on with each other at the Lausanne 2020 Youth Games?
We got the scoop from Director General Ian Logan, Olympic Games Executive Director Christophe Dubi and sports journalist Philip Barker.
Matt Leighton
Youth Olympics lacking global reach, says sport management expert
The third edition of the Youth Olympic Games (YOG) is underway, but despite the efforts of the IOC and host city Lausanne, global attention has been underwhelming, says Lisa Delpy Neirotti, sport management professor from The George Washington University. But Neirotti also stresses that the most important part of the YOG is bringing young athletes together, not the attention around the event.
Matt Leighton
Sports event expert on why cities should host the Olympics and YOG
Expecting economic return is not the reason to host the Olympic or Youth Olympic Games, says Milena Parent, professor in sport event management at the University of Ottawa. We continue our series on the Youth Olympic Games, which kick off today in Lausanne, with a look at the financial expectations and the legacy of hosting.
Matt Leighton
There’s more money coming into Swiss sports than ever before, says Kurt
Our series on the 2020 Youth Olympic Games in Lausanne continues with a look at the growing attention in the lead-up to the event. Former Olympian Mike Kurt, now president of the Swiss University Sports Federation, points out that hosting the event has given a boost to Switzerland’s sports ecosystem and stresses the need to keep that momentum going beyond 2020.
Matt Leighton
Riding waves of success in the equine world
The Geneva International Horse Show has been named the best equine show for the ninth time and has the support of the world’s top two riders—who happen to be Swiss. We take a closer look at the show’s winning formula.
Matt Leighton
Electric motocross takes off in Switzerland but some miss the noise
The Swiss motocross world is starting to embrace electric, even if some fans miss the roaring sounds of combustion engines, says freestyle motocross rider Mat Rebeaud, who is at the forefront of the trend. Though it’s greener, Eric Peronnard from Supercross Geneva says sponsorship is not there yet. “With cars you have a lot of money coming at you,” says Peronnard. “Motorcycles are not that blessed.”
Matt Leighton
Switzerland’s luxury sponsorship market lags behind the rest
Luxury-brand sponsorship of sports is growing at about 10 percent per year in Switzerland, which is behind a global increase of 15 percent, says Anthony Schaub, founder of Geneva-based consulting firm The Consultancy Group. Schaub talks about creating and maintaining some of the most effective partnerships between luxury brand sponsors and Switzerland’s sports events.
Matt Leighton
These games could lead to something bigger, says YOG CEO Ian Logan
When Ian Logan joined as CEO of the 2020 Youth Olympic Games in Lausanne, he treated it much like a start-up, setting up his office, finding his team, and keeping in line with a set budget. In the third part of our special series, Logan echoes the challenges of his predecessors and hints that hosting the YOG could boost Switzerland’s chances of hosting the Olympics in the near future.

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