A big wake-up call for the sports world A big wake-up call for the sports world A big wake-up call for the sports world
The Association of Summer Olympic International Federations launched its report on the “Future of Global Sport” with one overarching theme—things need to change. ASOIF President Francesco Ricci Bitti stresses the need for more governance and entrepreneurialism, among other things. And of course, the need for more money.
Matt Leighton
The business of sailing in Switzerland: “Every boat needs a crew”
Despite being a landlocked country, Switzerland has the second highest number of sailors per capita after New Zealand. Bernard Schopfer, organizer of the Yacht Racing Forum, takes Matt Leighton through the country’s long tradition of sailing and explains how easy it is to join the Swiss sailing community.
Matt Leighton
Switzerland catches up to the growing love for stand-up paddling
After making its debut in Switzerland 10 years ago, the stand-up paddle market is thriving, and Cédric Reynard, founder of Geneva-based Water Walk, is capitalizing on this booming trend. The next big push, he says, will be destinations with guides for mass stand-up paddle tourism.
Matt Leighton
Beyond FIFA, a Swiss company looks to India for its next big market
Lausanne-based Advanced Sport Instruments is another example of the region’s expanding sports ecosystem. The company is placing big bets on its electronic performance and tracking systems for athletes. CEO Marie Ivorra Grosse says they’re already tapping into FIFA and sees a potential target of as many as 200 million athletes all over the world for their products.
Matt Leighton
Uncertainty means big changes ahead in European sports
Threat or opportunity? Vincent Gaillard, CEO of European Professional Club Rugby, talks about the “radical changes” that private funding is bringing to Europe’s sports landscape. Both event and broadcast organizations are at a tipping point, he says.
Matt Leighton
IOC: new Olympic House is the “ID card of the Olympic movement”
Building a new Olympic House that was both sustainable and iconic was no small task for the IOC’s director of corporate development, brand and sustainability, Marie Sallois-Dembreville. Ahead of its opening to the public on June 22, we look at the new IOC home in Lausanne—and the immense six-year project behind taking it down and building it back up.
Matt Leighton
The new Olympic House. What you need to know.
Six years in the making, the new head office of International Olympic Committee is now ready for action.
Matt Leighton
“We are in a state of emergency,” says sports sustainability expert
Anne-Cécile Turner is dedicated to sustainability in sports, despite being told 20 years ago that it’s “just a fad, so don’t bother.” The founder of Blueshift, a Lausanne-based sustainability consultancy, reinforces brand value for events like The Ocean Race by working with them to combat pollution and climate change and create a “movement beyond sports.”
Matt Leighton
The risk of insuring major sporting events
Insurance for major sporting events has been around for decades, but risk management is a relatively new concept. Doing the right kind of analysis prior to events can save millions of dollars. Patrick Vajda, who has more than 40 years of experience in the business of sports, talks about mitigating risks for the world’s athletes and events.
Matt Leighton
ASGM: “We don’t want to make golf cheap, we want to make golf priceless”
With more than 100,000 golfers in Switzerland, the sport here is in full swing despite slowing down since its mid-1990s' boom. But is the current golf business model sustainable? Ian Gibbons, president of the Association of Swiss Golf Managers, talks about how courses keep money flowing in by thinking beyond golf.
Matt Leighton
UEFA gets Swiss students to assist with Euro 2024 tournament
UEFA issued a one-week challenge to students from the IMD business school and ECAL, the art and design university: come up with innovative ways to enhance the fan experience at the Euro 2024 tournament. Cyril Bouquet, the professor from IMD who organized the challenge, tells Matt Leighton that business theory can help in the world of sports.
Matt Leighton
Women’s football in Switzerland a “no-brainer,” says SFA’s Haenni
All eyes will soon be on the FIFA Women’s World Cup, but what’s the state of women’s football in Switzerland? Tatjana Haenni, head of the women’s game at the Swiss FA, has a clear message to business leaders: give women’s football a chance. She says that companies “can only win” by promoting it in Switzerland.
Matt Leighton
Building up sports in Lausanne, beyond the IOC
Connecting hundreds of players in the world of sport in Lausanne is the main mission of the nonprofit ThinkSport. Four years after its creation, director Anna Hellman talks about making the region an epicenter of sports expertise and innovation, and how its annual event, The Spot, can help expand Lausanne as a hub even further.
Matt Leighton
The Andermatt Queen and King of the Mountain
The Queen and King of the Mountain race in Andermatt will double in size for next year’s 20th anniversary edition. Matt Leighton talks about the expansion plans and looks at what this year’s winner and local star, Aline Danioth, has planned for the rest of 2019.
Matt Leighton
A rite of passage for Switzerland’s future ski stars
Countless Swiss skiing stars, including Didier Cuche and Lara Gut, got their start at Grand Prix Migros, one of the largest youth races in the world. The series of races—for 6- to 16-year-olds—includes more than 6,000 young hopefuls. Matt Leighton breaks down the logistics of Grand Prix Migros, often referred to as “more than a ski race,” and the event’s future.

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