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Sports

Ever wonder how the Swiss pursue their passion for sports? From fans to players to international organizations, Switzerland has a thriving sports scene. Watch the Sports Report to get insider insights on the athletic side of Switzerland.
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Sarah Chiarello
Is Cristiano Ronaldo untouchable?
Recent rape claims against football star Cristiano Ronaldo have tarnished his image and created unease among sponsors. What could the impact be on his brand value? Here’s what you need to know.
Sarah Chiarello
“Know your market and be authentic,” says Borussia Dortmund marketer
Swiss football may not be as big and marketable as its German counterpart, but this is no reason to complain, according to Carsten Cramer, chief marketing officer at Borussia Dortmund. He tells Sarah Chiarello what Swiss clubs can do to engage their fans and attract more sponsors.
Matt Leighton
Basel to host 2019 World Badminton Championships
Basel will host the 2019 BWF (Badminton World Federation) World Championships, which will feature able-bodied and para-athletes competing at the same time.
Matt Leighton
Team Geneva looks to brush aside the curling competition
Team Geneva’s curling team won’t settle for just an Olympic bronze medal. Find out its plan to beat the best of the best in Beijing 2022.
Sarah Chiarello
“The football business is a difficult business,” says YB’s CEO
Young Boys Bern are taking part in the UEFA Champions League for the first time. In conversation with Sarah Chiarello, YB CEO Wanja Greuel shares his thoughts on how the club will use the extra money, the risk of match-fixing in Switzerland, and how to compete with the rest of Europe.
Matt Leighton
Swiss Ice Hockey National Day planning for next generation of stars
Swiss Ice Hockey is inviting 4,000 children to 80 ice rinks around Switzerland to meet their heroes and try their hand at the game.
Matt Leighton
Helping the next generation of Olympic hopefuls
Former Olympic ski champion Dominique Gisin is ensuring that elite Swiss athletes have the funds to perform at the highest level. The Sport Aid Foundation, and its Super10Kampf event, is aimed at doing just that.
Matt Leighton
A Geneva sailor takes on the mythical Route du Rhum race
Alan Roura was always destined to navigate. Starting on November 4, the Swiss sailor is taking on the mythical Route Du Rhum race.
Sarah Chiarello
What you need to know about Swiss Indoors
The Swiss Indoors tennis tournament is taking place in Basel through October 28 and features defending champion Roger Federer among other top players. Here’s what you need to know about Switzerland’s biggest sport event.
Matt Leighton
The beauty behind the Lausanne Marathon
The 26th Lausanne Marathon will feature 14,000 athletes competing in four different distances. But one of the world’s most beautiful races is one for the purists, not for the stars.
Matt Leighton
What it takes to get Roger Federer to play in your tournament
Tennis is big business, with prize money up by more than 200 percent since the 1990s, according to Daniel Chambon, vice president of Swiss Indoors in Basel. He discusses the challenges of getting tennis stars to play in his tournament and analyzes the next generation of men’s pro tennis.
Matt Leighton
Hornussen? The most traditional Swiss sport is still going strong
The traditional Swiss-German sport of hornussen, or farmer’s golf, is still going strong after 400 years. As the season-ending 12-team Lenk tournament gets underway, find out all about sport here.
Matt Leighton
The Cyclo-Cross World Cup returns to Switzerland
Bern is set to host the UCI Cyclo-Cross World Cup this weekend, where 800 riders from all over the world will thrill audiences. But what are the challenges of organizing such an event?
Matt Leighton
The story behind the Freeride World Tour
Nicolas Hale-Woods, CEO of the Freeride World Tour, turned his teenage passion for snowboarding into a dream business job. Find out how the tour started in Verbier and developed globally. And discover Hale-Woods’s new plan: revolutionizing the summer mountain season with e-biking.
Matt Leighton
The top Swiss drivers are about to take on Valais
The top Swiss drivers are about to take on Valais
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