Ever wonder how the Swiss pursue their passion for sports? From fans to players to international organizations, Switzerland has a thriving sports scene. Watch the Sports Report to get insider insights on the athletic side of Switzerland.

Matt Leighton
How is the Olympic family getting on with each other at the Lausanne 2020 Youth Games?
We got the scoop from Director General Ian Logan, Olympic Games Executive Director Christophe Dubi and sports journalist Philip Barker.
Matt Leighton
Youth Olympics lacking global reach, says sport management expert
The third edition of the Youth Olympic Games (YOG) is underway, but despite the efforts of the IOC and host city Lausanne, global attention has been underwhelming, says Lisa Delpy Neirotti, sport management professor from The George Washington University. But Neirotti also stresses that the most important part of the YOG is bringing young athletes together, not the attention around the event.
Matt Leighton
Sports event expert on why cities should host the Olympics and YOG
Expecting economic return is not the reason to host the Olympic or Youth Olympic Games, says Milena Parent, professor in sport event management at the University of Ottawa. We continue our series on the Youth Olympic Games, which kick off today in Lausanne, with a look at the financial expectations and the legacy of hosting.
Matt Leighton
There’s more money coming into Swiss sports than ever before, says Kurt
Our series on the 2020 Youth Olympic Games in Lausanne continues with a look at the growing attention in the lead-up to the event. Former Olympian Mike Kurt, now president of the Swiss University Sports Federation, points out that hosting the event has given a boost to Switzerland’s sports ecosystem and stresses the need to keep that momentum going beyond 2020.
Matt Leighton
Riding waves of success in the equine world
The Geneva International Horse Show has been named the best equine show for the ninth time and has the support of the world’s top two riders—who happen to be Swiss. We take a closer look at the show’s winning formula.
Matt Leighton
Electric motocross takes off in Switzerland but some miss the noise
The Swiss motocross world is starting to embrace electric, even if some fans miss the roaring sounds of combustion engines, says freestyle motocross rider Mat Rebeaud, who is at the forefront of the trend. Though it’s greener, Eric Peronnard from Supercross Geneva says sponsorship is not there yet. “With cars you have a lot of money coming at you,” says Peronnard. “Motorcycles are not that blessed.”
Matt Leighton
Switzerland’s luxury sponsorship market lags behind the rest
Luxury-brand sponsorship of sports is growing at about 10 percent per year in Switzerland, which is behind a global increase of 15 percent, says Anthony Schaub, founder of Geneva-based consulting firm The Consultancy Group. Schaub talks about creating and maintaining some of the most effective partnerships between luxury brand sponsors and Switzerland’s sports events.
Matt Leighton
These games could lead to something bigger, says YOG CEO Ian Logan
When Ian Logan joined as CEO of the 2020 Youth Olympic Games in Lausanne, he treated it much like a start-up, setting up his office, finding his team, and keeping in line with a set budget. In the third part of our special series, Logan echoes the challenges of his predecessors and hints that hosting the YOG could boost Switzerland’s chances of hosting the Olympics in the near future.
Matt Leighton
Forget tradition: PwC survey stresses need for innovation in sport
From changing consumption habits to competition from other entertainment formats and even tech companies, there is massive disruption in the sports industry, says David Dellea, director of sports business advisory at PwC Switzerland. The firm recently released its annual survey on the state of sports and found that while most are positive about growth, a common view is that innovation needs to be stepped up to stay ahead of the game.
Matt Leighton
International ski federation hangs its hopes on mobile gaming
As the 2019-20 ski season kicks into high gear, Sarah Lewis, secretary general of the International Ski Federation (FIS), previews what’s in store, including the new FIS mobile game that launches in January. Lewis hails the prestige of Switzerland’s ski competitions and talks about how China will more than double the global ski market with the 2022 Beijing Winter Olympic Games.
Matt Leighton
5G will revolutionize eSports, says Sunrise CEO Olaf Swantee
Olaf Swantee, CEO of Sunrise Communications, says 5G technology will “make eSports accessible to the masses.” The new high-speed network will not only give a massive boost to e-gamers and the world of eSports, but Swantee says it will take sports training and consumption to another level.
Matt Leighton
The changing face of international street racing in Switzerland
Bulle, Geneva, and Sion host legendary elite street races in Switzerland that have joined forces to attract some of the world’s top runners. While many other Swiss races have little or no prize money on the line, Guillaume Laurent, partner at ATHLE.ch, discusses what sets some races apart and what lures international athletes to come and put on a show for the Swiss public.
Matt Leighton
The challenge of getting sponsors for the Youth Olympic Games
With 80 days to go until the 2020 Winter Youth Olympic Games in Lausanne, we look back at lessons learned with Peter Bayer, who was CEO of the first YOG at Innsbruck in 2012. In the second of our monthly series, Bayer, currently secretary general for motor sport at FIA, talks about the difficulty of getting sponsorship without awareness or television coverage.
Matt Leighton
Giving basketball fans content they want—how and when they want it
According to Paul Stimpson, managing director at FIBA Media, the way basketball is consumed is as important as how the sport is organized and played. Stimpson, who declined to comment on the NBA-China controversy, talks about the importance of making all FIBA games available at top quality for fans no matter where, or on which platform, they’re being watched around the world.
Matt Leighton
How the IOC is learning from its past mistakes
The International Olympic Committee says it will no longer invest in new infrastructures in host cities if they’re not needed for the future. IOC Olympic Games Executive Director Christophe Dubi is applying what he calls “smart economics” to save billions of dollars on the upcoming Lausanne Youth Olympic Games and Tokyo Summer Olympics in 2020.

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