Ever wonder how the Swiss pursue their passion for sports? From fans to players to international organizations, Switzerland has a thriving sports scene. Watch the Sports Report to get insider insights on the athletic side of Switzerland.
Swiss football may not be as big and marketable as its German counterpart, but this is no reason to complain, according to Carsten Cramer, chief marketing officer at Borussia Dortmund. He tells Sarah Chiarello what Swiss clubs can do to engage their fans and attract more sponsors.
Young Boys Bern are taking part in the UEFA Champions League for the first time. In conversation with Sarah Chiarello, YB CEO Wanja Greuel shares his thoughts on how the club will use the extra money, the risk of match-fixing in Switzerland, and how to compete with the rest of Europe.
Former Olympic ski champion Dominique Gisin is ensuring that elite Swiss athletes have the funds to perform at the highest level. The Sport Aid Foundation, and its Super10Kampf event, is aimed at doing just that.
The Swiss Indoors tennis tournament is taking place in Basel through October 28 and features defending champion Roger Federer among other top players. Here’s what you need to know about Switzerland’s biggest sport event.
Tennis is big business, with prize money up by more than 200 percent since the 1990s, according to Daniel Chambon, vice president of Swiss Indoors in Basel. He discusses the challenges of getting tennis stars to play in his tournament and analyzes the next generation of men’s pro tennis.
Nicolas Hale-Woods, CEO of the Freeride World Tour, turned his teenage passion for snowboarding into a dream business job. Find out how the tour started in Verbier and developed globally. And discover Hale-Woods’s new plan: revolutionizing the summer mountain season with e-biking.