Ever wonder how the Swiss pursue their passion for sports? From fans to players to international organizations, Switzerland has a thriving sports scene. Watch the Sports Report to get insider insights on the athletic side of Switzerland.

Matt Leighton
ASGM: “We don’t want to make golf cheap, we want to make golf priceless”
With more than 100,000 golfers in Switzerland, the sport here is in full swing despite slowing down since its mid-1990s' boom. But is the current golf business model sustainable? Ian Gibbons, president of the Association of Swiss Golf Managers, talks about how courses keep money flowing in by thinking beyond golf.
Matt Leighton
UEFA gets Swiss students to assist with Euro 2024 tournament
UEFA issued a one-week challenge to students from the IMD business school and ECAL, the art and design university: come up with innovative ways to enhance the fan experience at the Euro 2024 tournament. Cyril Bouquet, the professor from IMD who organized the challenge, tells Matt Leighton that business theory can help in the world of sports.
Matt Leighton
Women’s football in Switzerland a “no-brainer,” says SFA’s Haenni
All eyes will soon be on the FIFA Women’s World Cup, but what’s the state of women’s football in Switzerland? Tatjana Haenni, head of the women’s game at the Swiss FA, has a clear message to business leaders: give women’s football a chance. She says that companies “can only win” by promoting it in Switzerland.
Matt Leighton
Building up sports in Lausanne, beyond the IOC
Connecting hundreds of players in the world of sport in Lausanne is the main mission of the nonprofit ThinkSport. Four years after its creation, director Anna Hellman talks about making the region an epicenter of sports expertise and innovation, and how its annual event, The Spot, can help expand Lausanne as a hub even further.
Matt Leighton
The Andermatt Queen and King of the Mountain
The Queen and King of the Mountain race in Andermatt will double in size for next year’s 20th anniversary edition. Matt Leighton talks about the expansion plans and looks at what this year’s winner and local star, Aline Danioth, has planned for the rest of 2019.
Matt Leighton
A rite of passage for Switzerland’s future ski stars
Countless Swiss skiing stars, including Didier Cuche and Lara Gut, got their start at Grand Prix Migros, one of the largest youth races in the world. The series of races—for 6- to 16-year-olds—includes more than 6,000 young hopefuls. Matt Leighton breaks down the logistics of Grand Prix Migros, often referred to as “more than a ski race,” and the event’s future.
Matt Leighton
Women’s tennis takes over Lugano
Women’s championship tennis in the form of the Samsung Open is underway in Lugano, and the tournament has already had its share of shocks, including top-seeded Belinda Bencic of Switzerland losing in the first round. But despite being early in the season, this clay-court tournament attracts a strong international field that has its eye on the French Open.
Matt Leighton
A big wake-up call for the sports world
The Association of Summer Olympic International Federations launched its report on the “Future of Global Sport” with one overarching theme—things need to change. ASOIF President Francesco Ricci Bitti stresses the need for more governance and entrepreneurialism, among other things. And of course, the need for more money.
Matt Leighton
American football’s unexpected boom in Switzerland
Believe it or not, Switzerland’s American football scene is thriving. Matt Leighton talks about just how big the community is and how they manage to intrigue new fans.
Matt Leighton
Corvatsch looks to host 2025 Freestyle World Championships
Perfect conditions welcomed riders for the 7th Corvatsch Freestyle World Cup, and now organizers are pushing to host the 2025 Freestyle World Championships. Matt Leighton lays out the next steps.
Matt Leighton
The sky’s the limit with new game-changing landing bags
Freestyle skiers and boarders are pushing the limits, bringing new levels of complexity to their tricks. With safety air-landing bags now fitted to the slopes, practice has taken on a new dimension.
Matt Leighton
Is ski cross creating a new market for mountain resorts?
Schilthorn is hosting the Audi Ski Cross Tour for the first time. Matt Leighton breaks down what it takes to stage a top-level event.
Matt Leighton
Racing for pride at the Swiss Cross-Country Ski Championship
After a full season of competing on the international stage, elite Swiss cross-country athletes battle it out to be named champion for 2019.
Matt Leighton
The Freeride World Tour goes from strength to strength
Verbier hosted the final stop of the 2019 Freeride World Tour last weekend. Though the infamous Bec de Rosses has its risks, conditions were surprisingly favorable for this year’s riders.
Matt Leighton
No skis are too old in the traditional Kandahar ski race
Back in 1893, a pair of Swiss-made skis cost a mere 20 Swiss francs, the equivalent of a few nights in a fine hotel at the time. Find out how the passionate members of the Kandahar-Club Hirsegg are keeping old traditions alive.

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