What will Switzerland's future look like? The think tank Avenir Suisse released a study outlining six possible scenarios of what the economic and political landscape could look like by the year 2030. Will the country join the European Union, or abandon the Swiss franc? The director of Avenir Suisse Peter Grünenfelder co-authored the report and warns that Switzerland is facing "absolute paralysis" and a return to the past.
It’s far from over, says CNNMoney Switzerland Editor-in-Chief Andreas Schaffner, who thinks Credit Suisse’s spy drama could go much deeper and reach higher up before it’s over. He wraps up a busy week in the Swiss financial world on Business Update with Hannah Wise.
There were few surprises in a pivotal week for some of the world’s biggest economies, as economists dig for new clues about the months ahead. Frédéric Lelièvre says there are still questions to be answered, and he’s surprised by what’s not being addressed—particularly here in Switzerland.
The European Central Bank put its cards on the table this week, but we still may not be any closer to guessing how the Swiss National Bank and U.S. Fed will react when they have their turn next week. One thing we can expect, however: many more tweets from U.S. President Trump between now and then.
From the latest challenger bank to the first ever crypto bank, the Swiss banking landscape is changing and changing fast. Our editorial team explains why key announcements this week can only be good for Switzerland.
Logitech is a company that has not embraced “Swissness” to its full potential, according to marketing professor Florent Girardin. Founded in 1981, Logitech once relied mostly on its star product, the computer mouse—a fact that nearly led to its downfall. The company has since outgrown the mouse under the helm of American CEO Bracken Darrell.
The Swiss soft drink Rivella is steeped in tradition, conjuring up memories of childhood and ski trips. But perhaps its distinctive “Swissness” is what works against it when the brand tries to break out abroad. Nicole Rosenkranz, assistant professor at Ecole hôtelière de Lausanne, says it’s possible for Rivella to scale-up, but the family-owned company may need to relinquish some control in order to compete with the Coca-Colas of the world.
More than 90 percent of the Swiss population knows the whey-based soft drink Rivella. But what about the international market? We asked Rivella CEO Erland Brügger why it is difficult to sell the beverage abroad.
Anyone who’s driven a car in a Swiss city knows how hard it is to find a parking space. Micro founder Wim Oubouter created his products with the challenges of urbanization in mind. And the 20-year-old Swiss scooter brand created a market, says Nicole Rosenkranz, assistant professor at Ecole hôtelière de Lausanne. That doesn’t mean, however, that the company has been without its challenges. The burgeoning electric scooter rental market has forced Micro to find ways to answer back.
The youngest brand in our special summer series made a global debut with their very first product. The Micro scooter entered the market of urban mobility devices in the late 1990s. We asked the two sons of company founder Wim Ouboter how they keep competitors—and copycats—at arm’s length.
A defining aspect of USM Haller’s modular furniture is how long it lasts. “You never throw away a piece,” says Nicole Rosenkranz, assistant professor at the Swiss Hospitality Management School in Lausanne. Despite the furniture's sustainable appeal, Rosenkranz predicts that the company’s “one-trick-pony” product could be hurt by new buying trends.