Sponsoring should make financial sense says former Davidoff CEOSponsoring should make financial sense says former Davidoff CEOSponsoring should make financial sense says former Davidoff CEO
Hans-Krisitan Hoejsgaard, the Executive Chairman of Hoejsgaard & Co. gives CNNMoney Switzerland hints about sponsoring. As the former Oettinger Davidoff CEO, who is listed among the sponsors of FC Basel, he believes those contributing should commit for the long-term. The sport, player or team also has to match with the brand and it has to make sound financial sense.
Sarah Chiarello
Switzerland: The El Dorado city of gold for global sports bodies?
Switzerland is home to FIFA and the International Olympic Committee, but many more international sports federations are headquartered here, representing sports such as basketball, ice hockey and gymnastics. Did you know they bring an annual CHF 1 billion to the Swiss economy? Sarah Chiarello tells us more.
Olivia Chang
Chinese New Year: red envelopes, dumplings and WeChat
Why do we give away money in red envelopes during Chinese New Year? What are the lucky foods to eat? How are online platforms shaking up tradition? CNNMoney Switzerland's Martina Fuchs sits down with reporter Olivia Chang to talk about Chinese New Year and what it means both here and abroad.
Hannah Wise
Online dating sites popular but are they profitable in Switzerland?
A third of the Swiss population is single and online dating sites are where the greatest number of them find partners for love or a flirt. Ursula Kaspar, a senior researcher at Marketagent.com talks to CNNMoney Switzerland about who the stakeholders in this vast, yet segmented, national market are.
Martina Fuchs
Swiss brands tap into Chinese New Year
This year, February 16th marks the first day of the Year of the Dog in Chinese astrology. Swiss companies ranging from Victorinox to Lindt, Bally or TAGHeuer have launched special edition products to celebrate the new Chinese year. Felix Sutter, President of the Swiss-Chinese Chamber of Commerce, shares his insight about how Swiss companies are tapping into China's ever-growing consumers' power.
Eléonore Payró
This is how Bitcoin works
Everyone is talking about Bitcoin. But do you understand how it works? CNNMoney Switzerland's Hannah Wise explains.
Amanda Kayne
Regulation will make cryptocurrency market "mature"
Cryptocurrencies have been a hot market for some investors, and Switzerland is competing to win the crypto-race. But is the new asset class a safe bet while some countries opt to ban or regulate the virtual currencies ? Thomas Ankenbrand, professor at the Lucerne University of Applied Sciences and Arts, specialized in fintech research, believes that regulation is a healthy move.
Paula Dupraz-Dobias
Small Swiss market but some succeed in the business of dating
While online and internet dating may be rage, some still find happiness and business success the old fashioned way. Trea Tijmens, the founder of SuccessMatch, explains.
CNNMoney Switzerland
Here you find love
If you’re looking for love but are tired of sending virtual messages and not having any luck with them, then you might want to try this! In recent years a café in Lausanne has been running a successful dating night where people come together to socialize, and then leave a hand-written note if they find the person of their dreams. Joel Espi reports.
Tanya König
5 things companies do for you to buy more
Have you ever wondered how companies make you buy more? Martin Lindstrom is a brand expert and tells you more:
Amanda Kayne
The Champions League brings key revenues to small clubs, says Ramon Vega
FC Basel is competing in Europe against clubs with much deeper pockets. Take Manchester City, which has a budget five times bigger than the FCB. In terms of "financial muscles", it looks like a "David vs. Goliath" situation, says former Swiss national player Ramon Vega. However, the qualification for the Champions League also brings extra money to smaller clubs.
Martina Fuchs
Records industry says Switzerland's Music streaming moves into the future
The music industry in Switzerland is going through something of a shake-up with music lovers tuning out when it comes to downloading but turning up the volume when it comes to music streaming. Downloading has fallen sharply making it worth around CHF 22 million in 2016. Streaming on the other hand is taking over, making some CHF 23 million according to figures from the International Federation of the Phonographic Industry (IFPI). Martina Fuchs spoke to Lorenz Haas, Managing Director of IFPI Switzerland, about what this trend means for the music labels, the musicians, and consumers.
Paula Dupraz-Dobias
Swiss cannabis legislation incomplete, according to addiction experts
Our special coverage of the legal cannabis business in Switzerland concludes with a discussion about government policy towards cannabis and the road ahead in dealing with drug addition. While open drug scenes, such as Platzspitz in Zurich, may no longer exist, experts on the panel say not enough funds are available to deal with addiction. Michael Herzig, a lecturer from the Zurich School of Applied Sciences and campaigner for drug liberalisation, and Stephanie Knocks of the Association of Addiction Experts, tell to Martina Fuchs about their concerns regarding current Swiss law.
Ana Maria Montero
Optimism, smartwatches and #freakmeout
Swiss watch exports are rising, analysts confirm the upswing, but what are they saying on the frontlines of one of Switzerland's most iconic industries? Ana Maria Montero caught up with Patrick Pruniaux, newly-minted CEO of Ulysse Nardin at this year's SIHH.
Paula Dupraz-Dobias
Swiss legal weed producers seeking a better high
Switzerland's entrepreneurs involved in a green rush from the sales on legal marijuana are hoping cannabidiol, or CBD, gains formal recognition for its therapeutic attributes. Paula Dupraz-Dobias speaks to members of an industry group to understand the stakes involved.
Paula Dupraz-Dobias
Switzerland's green rush: who is getting high?
Since Switzerland legalized cannabis containing a maximum of one percent of THC or tetrahydrocannabidiol, entrepreneurs and the government authorities have been riding a new business boom. Paula Dupraz-Dobias reports on whether the green rush is keeping everyone happy.
Paula Dupraz-Dobias
Ever heard of Swiss-branded marijuana?
Entrepreneurs involved in Switzerland's boom in legal marijuana are getting a boost with the help of a familiar branding strategy. Paula Dupraz-Dobias reports on how Swissness is helping the green business.
Paula Dupraz-Dobias
"Press pressure is good", says Swiss Antidoping director
On the eve of the opening of the Pyeongchang Winter Games, Ana Maria talks to Matthias Kamber, the director of Antidoping Switzerland on the newest crisis in international sports. He says mistakes were made in how international agencies dealt with Russian state-sponsored doping and say that sporting federations need to be separate from doping controls.
Paula Dupraz-Dobias
Former Olympic champion says more transparency needed in anti-doping
Johann Koss, a former Olympic speed skating champion tells CNNMoney Switzerland's Ana Maria Montero that more transparency is needed in anti-doping processes. The Norwegian athlete also says federations and national anti-doping agencies should be separate to avoid any conflicts of interests. The founder of FairSports which supports whistleblowers in international sports explains that little has still been done to deal with "outstanding cases" of doping at the 2008 Beijing Olympics.
Amanda Kayne
Everyone to lose from the looming trade war between the U.S. and China
Arturo Bris, director of the IMD World Competitiveness Center, and Zhou Qing Dahinden, president of the Swiss Chinese Enterprise, react to President Trump speech in Davos. They say trade barriers don’t generate economic development.
Urs Gredig
U.S. Tax Dispute: Switzerland asks President Trump to “turn the page”
Swiss President Alain Berset met his counterpart in Davos. There was a “good atmosphere”, Berset told CNNMoney Switzerland. The two heads of state discussed the Swiss banks’ involvement in the tax dispute with the US. The federal councillor asked Donald Trump “to turn the page, to find a solution for all the cases that are still open”. Adding that he thinks Trump took note of this point.
Urs Gredig
Doris Leuthard: "We think it is a power game against the financial market of Switzerland"
Where are Swiss-EU relations heading? Federal Councillor Doris Leuthard tells CNNMoney Switzerland's Editor-in-Chief, Urs Gredig, that the tensions with the EU "might have a link with Brexit".
Eléonore Payró
Taking an E-ride to the WEF
How do the attendees at the WEF in Davos get to the Congress Centre, and what do they think about U.S. President Donald Trump's visit to the Swiss village? CNNMoney Switzerland's Eléonore Payró reports.
Hannah Wise
Isabel Derungs: "I will get more nervous once the contests have started"
Swiss snowboarder Isabel Derungs will represent Switzerland at the Winter Olympics in Pyeongchang. She has participated in the Winter Olympics in Sochi in 2014 where she ranked 8th in the discipline Slopestyle. Hannah Wise caught up with the athlete to speak about her trip to South Korea.

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