Oops!

Happy 30th birthday to the SMI! Happy 30th birthday to the SMI! Happy 30th birthday to the SMI!
How well do you know the Swiss Market Index? Since it launched with 1,500 points in 1988, Switzerland's most important equity index has grown nearly sixfold. Reporter Olivia Chang took a trip to the Swiss Finance Museum in Zurich to see how they are getting in on the festivities.
WATCH MORE
Urs Gredig
Logitech: the Swiss company that outgrew the mouse
Logitech is a company that has not embraced “Swissness” to its full potential, according to marketing professor Florent Girardin. Founded in 1981, Logitech once relied mostly on its star product, the computer mouse—a fact that nearly led to its downfall. The company has since outgrown the mouse under the helm of American CEO Bracken Darrell.
Ana Maria Montero
Taking the pulse of women in business around the world
From Europe to Africa, Asia to the Americas, we asked female business leaders to tell us what it’s like to be a woman in business today in their respective country. Here’s what they had to say.
Urs Gredig
Soft drink, hard competition: Can Rivella challenge the big players?
The Swiss soft drink Rivella is steeped in tradition, conjuring up memories of childhood and ski trips. But perhaps its distinctive “Swissness” is what works against it when the brand tries to break out abroad. Nicole Rosenkranz, assistant professor at Ecole hôtelière de Lausanne, says it’s possible for Rivella to scale-up, but the family-owned company may need to relinquish some control in order to compete with the Coca-Colas of the world.
Urs Gredig
Rivella: Switzerland’s polarizing national soft drink
More than 90 percent of the Swiss population knows the whey-based soft drink Rivella. But what about the international market? We asked Rivella CEO Erland Brügger why it is difficult to sell the beverage abroad.
Urs Gredig
Micro looks to overcome a thriving electric scooter rental market
Anyone who’s driven a car in a Swiss city knows how hard it is to find a parking space. Micro founder Wim Oubouter created his products with the challenges of urbanization in mind. And the 20-year-old Swiss scooter brand created a market, says Nicole Rosenkranz, assistant professor at Ecole hôtelière de Lausanne. That doesn’t mean, however, that the company has been without its challenges. The burgeoning electric scooter rental market has forced Micro to find ways to answer back.
Urs Gredig
Hitting the streets with Micro: How a Swiss scooter became an icon
The youngest brand in our special summer series made a global debut with their very first product. The Micro scooter entered the market of urban mobility devices in the late 1990s. We asked the two sons of company founder Wim Ouboter how they keep competitors—and copycats—at arm’s length.
Urs Gredig
USM’s furniture lasts a lifetime, but is it worth the price?
A defining aspect of USM Haller’s modular furniture is how long it lasts. “You never throw away a piece,” says Nicole Rosenkranz, assistant professor at the Swiss Hospitality Management School in Lausanne. Despite the furniture's sustainable appeal, Rosenkranz predicts that the company’s “one-trick-pony” product could be hurt by new buying trends.
Urs Gredig
From Münsingen to MoMA: the exceptional story of USM Haller
Not many Swiss products can claim to be design classics. However, the modular USM Haller furniture range is considered a true icon and is even featured in New York’s Museum of Modern Art. Find out in our summer series how the family firm from Münsingen has become a global player in a heavily contested market.
Urs Gredig
Is the Victorinox brand cool enough for a new generation?
After the 9/11 attacks in New York back in 2001, Victorinox sales fell by 30 percent. Many firms would have initiated mass layoffs after that kind of setback, but the company most famous for its Swiss Army knife chose instead to diversify its offerings in an attempt to turn it around. It was a risky move that mostly paid off, save for a clothing line that was discontinued after it failed to catch on. So where will the brand go next? Florent Girardin, assistant professor of marketing at Ecole hôtelière de Lausanne, says that he thinks a new marketing strategy is needed to tap into the younger generation of consumers.
Urs Gredig
Iconic Swiss brand Victorinox: The mother of all knives
Who doesn’t know the little red pocket knife with the Swiss white cross? The Swiss Army knife was developed in the late 19th century after the military decided that its soldiers needed a practical, versatile, and portable tool. Over 500 million pieces have been sold worldwide, and each knife is still produced at the Ibach-based family company Victorinox.
Hannah Wise
What Deutsche Bank can learn from the big Swiss banks
Deutsche Bank is not the first to undergo sweeping changes: Swiss banks like UBS and Credit Suisse have also felt the pain of mass restructuring. But Editor In Chief Andreas Schaffner argues that this is a whole new ball game.
Hannah Wise
Business Update: How low could your pension payout go?
Pension funds have been the talk of Switzerland this week, where payouts have gone down and could potentially go even lower. That means a noticeably smaller chunk when you retire, as Andreas Schaffner explains.
Hannah Wise
Business Update: Switzerland straddles fine line between two dragons
Though Switzerland is not part of the G20, this week’s summit has big implications for the country. Switzerland’s relationship with the world’s two superpowers, who are currently at odds with each other, puts the country in a unique and possibly precarious position, as Frederic Lelievre explains.
Hannah Wise
The SMI hits an all-time high, but does it matter?
For the first time ever, the Swiss stock exchange hit a lofty 10,000 points in trading earlier this week, and it is flirting with that number once again. But is this really due to the strength of Swiss stocks?
LOAD MORE

Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer. Morningstar: © 2019 Morningstar, Inc. All Rights Reserved. Factset: FactSet Research Systems Inc. 2019. All rights reserved. Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor’s and S&P are registered trademarks of Standard & Poor’s Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2019 and/or its affiliates.

© 2019 CNN Money Switzerland SA. All Rights Reserved.Terms under which this service is provided to you.

Privacy Policy

This website uses cookies

These cookies are necessary for the features of the www.cnnmoney.ch website to function properly. Other cookies are used to personalize the website.
You can accept or reject them by clicking the appropriate button.
For more details, see our Privacy Policy, the Terms of Use