Eléonore Payró @epayrocnn | 19 October 2018

How to finance a start-up with an ICO

How to finance a start-up with an ICOHow to finance a start-up with an ICOHow to finance a start-up with an ICO
Producing ultra-pure diamonds grown in a lab. That’s the core concept behind the EPFL spin-off LakeDiamond. Now the founders have figured out an innovative way of financing the next steps without losing control over their company.
Ana Maria Montero
We can’t afford not to have long-term financial literacy, says author
Conversations about finances should happen much earlier in life. That’s the view of Mara Catherine Harvey, an executive at UBS and author of a series of books that teaches children about how to earn, save, and spend money. Harvey stresses that the ability to make the right long-term financial decisions from a young age is crucial to ensure a future without poverty, particularly as life expectancies increase.
Ana Maria Montero
Getting back in the career game
Looking to get back into the workforce after an extended personal break? Or do you simply want to explore a new direction in your current company? If you’re 45-plus, you will need more than just your experience to get you noticed. Some companies like IKEA Switzerland are helping people transition with “returnships” while others offer more casual options where employers and job hopefuls can meet over coffee. Ana Maria Montero was at the University of St. Gallen’s recent Career Relaunch conference and found out more.
CNNMoney Switzerland
Richard Quest’s take on the Swiss A220 grounding
CNN’s Richard Quest puts this week’s grounding of the Swiss A220 fleet into the bigger airline industry perspective.
Hannah Wise
Spies, whistleblowers and takeovers: here’s what we’re watching
It’s far from over, says CNNMoney Switzerland Editor-in-Chief Andreas Schaffner, who thinks Credit Suisse’s spy drama could go much deeper and reach higher up before it’s over. He wraps up a busy week in the Swiss financial world on Business Update with Hannah Wise.
Hannah Wise
Wrapping up central bank week: “No guts, no sense, no vision!”
There were few surprises in a pivotal week for some of the world’s biggest economies, as economists dig for new clues about the months ahead. Frédéric Lelièvre says there are still questions to be answered, and he’s surprised by what’s not being addressed—particularly here in Switzerland.
Hannah Wise
Why Swiss electricity could become cheaper
Changes to the Swiss energy market are coming, and increased competition at home and abroad could have implications for our bills.
Hannah Wise
Does the ECB’s move help predict the week ahead for central banks?
The European Central Bank put its cards on the table this week, but we still may not be any closer to guessing how the Swiss National Bank and U.S. Fed will react when they have their turn next week. One thing we can expect, however: many more tweets from U.S. President Trump between now and then.
Hannah Wise
Swiss banks challenged on their own turf and more in Business Update
From the latest challenger bank to the first ever crypto bank, the Swiss banking landscape is changing and changing fast. Our editorial team explains why key announcements this week can only be good for Switzerland.
Hannah Wise
Business Update: “A bold move by Sergio Ermotti”
The CNNMoney Switzerland editorial team explains more about why UBS is shaking things up. Plus, a wrap-up of the other main news from Switzerland this week.
Urs Gredig
Logitech: the Swiss company that outgrew the mouse
Logitech is a company that has not embraced “Swissness” to its full potential, according to marketing professor Florent Girardin. Founded in 1981, Logitech once relied mostly on its star product, the computer mouse—a fact that nearly led to its downfall. The company has since outgrown the mouse under the helm of American CEO Bracken Darrell.
Ana Maria Montero
Taking the pulse of women in business around the world
From Europe to Africa, Asia to the Americas, we asked female business leaders to tell us what it’s like to be a woman in business today in their respective country. Here’s what they had to say.
Urs Gredig
Soft drink, hard competition: Can Rivella challenge the big players?
The Swiss soft drink Rivella is steeped in tradition, conjuring up memories of childhood and ski trips. But perhaps its distinctive “Swissness” is what works against it when the brand tries to break out abroad. Nicole Rosenkranz, assistant professor at Ecole hôtelière de Lausanne, says it’s possible for Rivella to scale-up, but the family-owned company may need to relinquish some control in order to compete with the Coca-Colas of the world.
Urs Gredig
Rivella: Switzerland’s polarizing national soft drink
More than 90 percent of the Swiss population knows the whey-based soft drink Rivella. But what about the international market? We asked Rivella CEO Erland Brügger why it is difficult to sell the beverage abroad.
Urs Gredig
Micro looks to overcome a thriving electric scooter rental market
Anyone who’s driven a car in a Swiss city knows how hard it is to find a parking space. Micro founder Wim Oubouter created his products with the challenges of urbanization in mind. And the 20-year-old Swiss scooter brand created a market, says Nicole Rosenkranz, assistant professor at Ecole hôtelière de Lausanne. That doesn’t mean, however, that the company has been without its challenges. The burgeoning electric scooter rental market has forced Micro to find ways to answer back.

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