The Big Picture

We want to deliberately create a counter-point to shallow news reporting. By picking one specific topic we make a clear decision for a more in-depth coverage of a story. We go deeper, look at an issue from different angles, bring the pros and cons and bring in guests who have time to speak, explain and elaborate.
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Hannah Wise
Aude Pugin: "I think Switzerland should continue to be open to the world and open to Europe"
SMEs in Switzerland are not only important to the economy but are also flexible and innovative, according to Aude Pugin, the CEO of APCO Technologies and president of the canton of Vaud Chamber of Commerce and Industry.
Hannah Wise
The U.S. wants to slow down China’s 2025 manufacturing plan, says Helen Zhu
Helen Zhu, head of Chinese equities at BlackRock, talks about the potential trade war between the United States and China. A compromise can be found between the two powers, she says, but over the medium- and long-term, the U.S. wants to slow down the economic transformation of China, which will be difficult to achieve, according to Zhu. She also talks about how China is dealing with its own debt issues.
Eléonore Payró
Fast food still big business in the U.S., but moving toward healthier offerings
Fast food chains are cooking up a storm in Switzerland, despite being a hard market to crack in the past. McDonald's was among the first U.S. fast food chains to win over customers, with profits still on the rise. Meanwhile, other big names such as Five Guys and KFC are now heading over from the U.S. for the first time or re-trying their luck after previous failed attempts. But how is the market where it all started? Hannah Wise talked to CNNMoney's Paul LaMonica in New York and asked him if fast food was still big business stateside.
Eléonore Payró
"Most successful opening in the world" at KFC in Geneva
KFC is coming back to Switzerland after two failed attempts, with claims the fast food chain is already a hit. Marco Schepers, general manager for KFC Switzerland, says the Geneva location, inaugurated last winter, was the most successful opening in the world, reaching the one million dollars in sales the fastest. CNNMoney Switzerland reporter Eléonore Payró met him at KFC's latest eatery in a suburban shopping mall near Bern, where hundreds of people were queuing up. She asked him how many more grand opening ribbons he planned to cut.
Ana Maria Montero
Grammy award winner Ziggy Marley heads to Switzerland
Eight-time Grammy winner Ziggy Marley is headed to Switzerland next month and talks about his new album. Plus, Lo & Leduc make the cover of Schweizer-Illustrierte, and we'll look at all the news from Art Basel in this week’s entertainment roundup.
Hannah Wise
Economist Keyu Jin: Sometimes trade negotiations lost are better than trade negotiations won
In an interview with CNNMoney Switzerland, Keyu Jin, assistant professor at the London School of Economics, gives her view on the trade dispute between the U.S. and China. In her opinion, trade tariffs seem like a good deal for the U.S. but are much better for China in the midterm.
Tanya König
A grand food tour of the world
The Street Food Festival in Zurich is going on now and features the best the world has to offer. It started back in 2014 and was the first of its kind in Switzerland. Tanya König samples the tasty treats.
Sarah Chiarello
FIFA: "We take ticket resale very seriously"
With nearly 2.5 million tickets on offer for the World Cup in Russia, ticket resale is a big business. Resellers like Geneva-based Viagogo trade tickets at sky-high prices and have so far slipped through the cracks thanks to Switzerland's murky laws on online scalping. But recently FIFA filed a criminal complaint for "unfair competition" against Viagogo, who did not return our requests for comment. CNNMoney Switzerland asked Daniel Zohny, FIFA’s head of intellectual property, what they are doing to tackle the ticket resale industry.
Sarah Chiarello
World Cup tickets – at any cost
Swiss fans who bought overpriced tickets via unauthorized resellers for Russia's World Cup may end up with a void ticket or no ticket at all. Sarah Chiarello met Sophie Michaud Gigon, secretary general of consumer watchdog group FRC, and asked her what the risks are for fans who buy tickets on the secondary market.
Olivia Chang
How the Swiss art market can build trust
"There's a lack of transparency," says Monika Roth about the current art market. The lawyer and author of "Wir betreten den Kunstmarkt" believes there are still gaps when it comes to knowing the real buyer and origins of funds. She tells Olivia Chang why regulation is key to building trust and credibility in the art market.
Olivia Chang
How to spot red flags in the Swiss art market
How can players in the art market navigate risks like money laundering? It all comes down to self-regulation, argues Anne Laure Bandle, director of the Art Law Foundation. Bandle tells Olivia Chang that galleries should be suspicious when clients are evasive or if they are offering to pay high amounts in cash.
Olivia Chang
We all have the right to privacy, says head of the Swiss Art Market Association
Do you know a more transparent market than the art market? That's the question posed by the head of the Swiss Art Market Association Sylvia Furrer Hoffmann. In an interview with Olivia Chang, she says that art auctions are already transparent and explains why we shouldn't turn to more regulation.
Sarah Chiarello
Swiss Football Association: We don't count on World Cup cash
At this year’s World Cup in Russia, FIFA, the ruling body for football, will distribute around $400 million to the 32 teams competing. Sarah Chiarello caught up with Alex Miescher, Secretary General of the Swiss Football Association, and asked him what the World Cup cash means for the Swiss national team and its players.
Sarah Chiarello
"The World Cup's big winner is FIFA"
The World Cup not only brings billions of dollars to its ruling body FIFA but is also profitable for the roughly 700 players who participate. Sarah Chiarello met Raffaele Poli, head of the CIES Football Observatory in Neuchâtel, who explained the economic impact of the big event on players and their wallets.
Martina Fuchs
North Korea expert John Park sees Switzerland playing a role in the denuclearization process
Will the historic summit between U.S. President Donald Trump and North Korean leader Kim Jong Un ring in a new era? Martina Fuchs spoke to John Park, director of the Korea Working Group and an adjunct lecturer at the Harvard Kennedy School, who predicts that any dismantlement of North Korea's nuclear arsenal will take a long time. “Beyond mountains, there are more mountains,” he says, but adds that he has “measured hopes” for peace and stability on the Korean peninsula following the meeting. All this will require the support of third party countries like Switzerland.

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