Coronavirus

Staycation no silver bullet for Swiss tourism

Few industries have been hit harder by the coronavirus pandemic than tourism. In Switzerland, the sector is counting on domestic demand to help offset an expected slump in international business this summer. It seems like a sure-fire strategy in a country spoiled for choice when it comes to natural and cultural attractions. But selling the Swiss on Switzerland isn’t so easy, says Michael Maeder, head of the official tour operator.

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