Coronavirus

How to manage your way back from a black swan event

From slumping sales and broken supply chains to the need to protect employees and make sure they can keep working, the challenges facing companies in the wake of the pandemic are formidable.

As businesses in Europe begin to reopen, many will need to reinvent their strategy to survive in the new normal, say entrepreneurs Alexander Osterwalder and Yves Pigneur.

The Swiss pair are known as the brains behind Business Model Canvas, a tool to help companies develop a method for making money. Used by millions around the world, it put the tech into management information systems.

Osterwalder and Pigneur explain to CNNMoney Switzerland the three key characteristics needed for success. Watch their full interview at the top of the page.

More #BackToWork feature interviews can be found on our website.

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